{"id":540,"date":"2017-06-11T21:17:18","date_gmt":"2017-06-11T18:17:18","guid":{"rendered":"http:\/\/www.inngeniuspms.com\/tr\/?page_id=540"},"modified":"2020-12-08T12:55:03","modified_gmt":"2020-12-08T09:55:03","slug":"yield-management-nedir","status":"publish","type":"page","link":"https:\/\/www.inngeniuspms.com\/tr\/yield-management-nedir\/","title":{"rendered":"Yield management nedir?"},"content":{"rendered":"

Yield management<\/strong>\u00a0bo\u015f oda say\u0131s\u0131na g\u00f6re\u00a0de\u011fi\u015fken fiyat stratejisi uygulamak ve bu suretle\u00a0belirli bir d\u00f6nemde geliri maksimize etmektir.<\/p>\n

Sekt\u00f6rde “Revenue management” ve “Gelir Y\u00f6netimi” terimleri de ayn\u0131 anlamda\u00a0kullan\u0131lmaktad\u0131r.<\/p>\n

Hava yolu \u015firketlerinin bo\u015f koltuk say\u0131s\u0131 azald\u0131k\u00e7a fiyat\u0131 artt\u0131rd\u0131klar\u0131n\u0131 bilirsiniz. Asl\u0131nda olduk\u00e7a benzer bir uygulamad\u0131r.\u00a0Otelcilikde de bo\u015f oda say\u0131s\u0131 azald\u0131k\u00e7a oda \u00fccretleri\u00a0otomatik olarak artar.<\/p>\n

Ancak otelcilikteki uygulamada, fiyat y\u00fckseltilirken veya d\u00fc\u015f\u00fcr\u00fcl\u00fcrken, ne kadar ileri tarih oldu\u011fuda dikkate al\u0131nmal\u0131d\u0131r.<\/p>\n

Ba\u015fl\u0131ca avantajlar\u0131 a\u015fa\u011f\u0131da s\u0131ralanm\u0131\u015ft\u0131r<\/p>\n

    \n
  1. Uzun d\u00f6nem indirimleri otomatik olarak ger\u00e7ekle\u015fir<\/li>\n
  2. Sadece ilk oday\u0131 d\u00fc\u015f\u00fck fiyata sat\u0131\u015fa \u00e7\u0131karmak, kanallarda \u00fcst s\u0131ralarda listelenmeyi sa\u011flar. \u0130lk oda sat\u0131ld\u0131\u011f\u0131nda fiyatlar normale otomatik olarak d\u00f6ner.<\/li>\n
  3. K\u0131sa d\u00f6nemde eldeki son odalar i\u00e7in otomatik olarak indirimeler yaparak dolulu\u011fu artt\u0131r\u0131r.<\/li>\n
  4. Bayram, sevgililer g\u00fcn\u00fc, y\u0131lba\u015f\u0131 gibi d\u00f6nemlerde fiyat merdiveni olu\u015fturularak maksimum kar elde edilir. Bunu biraz a\u00e7al\u0131m. \u00d6rne\u011fin Double Room 10 odam\u0131z var. \u0130lk odam\u0131z\u0131 80EURO ya satt\u0131\u011f\u0131m\u0131zda\u00a0fiyat\u0131n otomatik olarak 100EURO ya ve takip eden her sat\u0131\u015ftan sonra oda fiyatlar\u0131 10’ar EURO olarak otomatik olarak art\u0131\u011f\u0131n\u0131\u00a0d\u00fc\u015f\u00fcn\u00fcn. B\u00f6ylece talebi kontrol alt\u0131nda tutarak maksimum kar elde edebilirsiniz.<\/li>\n<\/ol>\n

    Belki ak\u0131llara “bu sebeple odalar\u0131m\u0131z\u0131 satamaz isek ne yapaca\u011f\u0131z?” d\u00fc\u015f\u00fcncesi gelebilir.<\/p>\n

    Merak etmeyin, bu kurallar\u0131 tan\u0131mlarken, “bu kural\u0131 sadece sevgililer g\u00fcn\u00fcne 3 ay veya daha fazla var ise”<\/strong> \u015feklinde tan\u0131mlad\u0131\u011f\u0131n\u0131zdan risksiz bir d\u00f6nemde sat\u0131\u015flar\u0131n\u0131z\u0131 g\u00fcvenle tamamlars\u0131n\u0131z.<\/p>\n

    3 aydan daha az zaman kald\u0131 ise bu sefer de dolulu\u011fu artt\u0131rma amac\u0131 ile kurallar olu\u015fturup onlar\u0131n devreye girmesini sa\u011flars\u0131n\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Yield management\u00a0bo\u015f oda say\u0131s\u0131na g\u00f6re\u00a0de\u011fi\u015fken fiyat stratejisi uygulamak ve bu suretle\u00a0belirli bir d\u00f6nemde geliri maksimize etmektir. Sekt\u00f6rde “Revenue management” ve “Gelir Y\u00f6netimi” terimleri de ayn\u0131 anlamda\u00a0kullan\u0131lmaktad\u0131r. Hava yolu \u015firketlerinin bo\u015f …<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"\nYield management nedir? - Inngenius Otel Y\u00f6netim Sistemi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inngeniuspms.com\/tr\/yield-management-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yield management nedir? - Inngenius Otel Y\u00f6netim Sistemi\" \/>\n<meta property=\"og:description\" content=\"Yield management\u00a0bo\u015f oda say\u0131s\u0131na g\u00f6re\u00a0de\u011fi\u015fken fiyat stratejisi uygulamak ve bu suretle\u00a0belirli bir d\u00f6nemde geliri maksimize etmektir. Sekt\u00f6rde “Revenue management” ve “Gelir Y\u00f6netimi” terimleri de ayn\u0131 anlamda\u00a0kullan\u0131lmaktad\u0131r. 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